Project Description
To create a “camp” themed brand for a fictional restaurant centered around a website. According to Susan Sontag’s essay, “Notes on ‘Camp’,” is “sensibility that reveals exaggeration, playfulness, artifice, stylization and the aestheticism of the world.” The restaurant is made up and localized to my area in Texas.

Design Goal
Perktails Pub’s branding is inspired by the visuals from the 1960’s and modernizes it with fun and colorful vibe. The goal is to appeal to many audiences who enjoy the more eccentric things in life; like coffee with their liquor. Since coffee is synonymous with energy; the brand’s mascot is a quirky red squirrel. Like its menu, Perktails Pub is fun and energetic, yet sophisticated in it’s approach to camp.